The Blog

Every other Friday we post a thoughtful essay on an industry topic.

MOST RECENT

Jo Ann’s 2026 QRCA Takeaways/Reflection

March 13, 2026

QRCA began in 1983, and RIVA joined in its first or second year, making me a 40+ year member. (The name badge ribbons stopped at 30 years — so I edited mine accordingly!) Compared to DC’s temperatures in the teens,...

Transferable Skills: Event Planning to QLMR

February 13, 2026

If you have experience planning a wedding, charity fundraiser, an industry conference, or smaller industry event, the skills utilized in event planning can transfer over to qualitative market research. Qualitative market research (QLMR) is about understanding POBAs (Perceptions, Opinions, Beliefs, and Attitudes) of Respondents, much like where event planning is about understanding...